Most growing businesses don’t struggle with ideas.
They struggle with time and consistency.
Marketing gets squeezed between client work, orders, staffing, and the hundred other things it takes to run a business.
Emails sit in drafts.
Social posts become sporadic.
Website updates wait for “when things slow down.”
I step in as a hands-on marketing lead for founder-led brands. I plan and execute email marketing, social content, website updates, and campaigns so nothing falls through the cracks.
Some clients want someone they trust to run the marketing alongside them.
Others need a strategic website, brand clarity, or a place to think through their next move.
Strategic marketing and communications that help businesses clearly communicate their mission and value.
I develop blog articles, founder and company stories, and content designed for websites, newsletters, and social media to help businesses connect with their audience.
Short-form video and motion graphics designed to capture attention and communicate ideas quickly.
I combine video, animation, and graphic elements to create engaging content for social media, marketing campaigns, and digital platforms.
Websites built for where your business is today, with room to grow.
I help with website updates, content organization, and messaging so your site clearly communicates your mission and supports your marketing efforts.
Guidance for small business owners and creative professionals looking for clarity in their marketing and business strategy.
Support is available through private mentoring, group mentorship inside Creative Mentor Lab, or through programs like Mountain BizWorks.
From live events and community gatherings to founder stories and brand features, I combine photography, conversation, and writing to create content that reflects the people, ideas, and momentum behind the work.
The result is a curated library of images and a story-driven article you can publish and repurpose, turning a single event into content that continues working long after it ends.
I enjoy helping founders and organizations share their stories and communicate their mission.
Here are a few examples of articles and content I’ve written highlighting founders, programs, and community initiatives. The project includes a Zoom interview, writing the article and and getting further input before publishing it online. A graphic is created for the social share and email newsletters, when needed.
How the EIR Program Helped a Warren Wilson Student Move uSwap Closer to Launch
Hatch Innovation Hub | March 2026
Great ideas often start on campus, but turning them into something real takes support, guidance, and momentum. Through Hatch Innovation Hub’s Entrepreneur-in-Residence program, Warren Wilson student Rose Nhira is doing exactly that, building uSwap from an early concept into a platform backed by mentorship, funding, and a growing founder mindset.
How Alexis Ressler Took On the Grand Canyon, An Incredible Story About Resilience
McHonePerformanceTraining.com | June 2025
When most people think of the Grand Canyon, they picture the sweeping views from the rim. But Alexis Ressler and her husband, Arnie Kozak, took it several thousand feet further. On a warm May morning, 5:30 AM, the couple stepped onto the South Kaibab Trail and began one of North America's most challenging hikes: a full Rim-to-Rim traverse.
It was more than just a trek. For Alexis, it was a major milestone—her first big test since undergoing a partial knee replacement.
Full Article is available on McHone Performance Training Adventure Blog
How Amanda Wilde is Building a New Resource for Asheville
Hatch Innovation Hub | November 26, 2025
As Asheville experienced the loss of key creative supply spaces, Amanda Wilde saw both a gap and an opportunity. What began as a long-held idea quickly turned into action, fueled by community connection, resourcefulness, and a clear sense of purpose. This story explores how ReMix It is coming to life, and what it means to build something that supports creativity, sustainability, and access for an entire community.